Sabre powers approximately one billion travel bookings annually, making it a pivotal force in the global travel ecosystem. With the launch of Travel Positive, the company set out to embed sustainability into its core strategy and lead industry-wide change.

Following the appointment of a new CEO and sustainability team, Sabre committed to a bold ESG mission: enabling responsible travel choices for all while accelerating progress toward sustainable travel. The challenge was to translate this ambition into a clear, actionable strategy that resonated across internal and external audiences.

Led by Jessica, the engagement programme began with a materiality assessment, stakeholder interviews, and a review of existing KPIs to identify gaps and opportunities. A refreshed strategy was developed, supported by a messaging framework and visual identity that aligned with Sabre’s brand and elevated its sustainability narrative.

Belvera Partners supports some of the travel industry’s most influential events, including Phocuswright, Arival, and Web in Travel. To amplify their impact, Belvera brought in Jessica to lead strategic communications across their global portfolio.

The challenge was to craft messaging that not only reflected each event’s distinct voice and audience, but also positioned Belvera’s clients as thought leaders in a fast-evolving industry. With multiple events spanning continents and formats, the communications needed to be sharp, scalable, and journalist-ready.

Jessica worked closely with Belvera’s team to refine speaker narratives, extract headline angles, and develop press materials that resonated with media and industry insiders alike. Her approach combined deep travel sector insight with a knack for turning complex travel industry issues into compelling stories.

A World for Travel is a global forum that brings together leaders from across the travel and tourism sector to shape a more sustainable future for the industry. In October 2024, Jessica was invited to deliver a keynote in Seville on ten practical steps travellers can take to reduce their footprints while travelling.

The brief was to move beyond abstract sustainability commitments and instead equip the audience with memorable, actionable tools they could use to influence both their own choices and those of their organisations. Jessica’s keynote was designed as a lively, humorous and interactive session that blended data with creativity, ensuring the message resonated long after the event.

To bring the topic to life, Jessica introduced her own Top Trumps-style card game that illustrated how different factors — from aircraft type to seat class — influence per‑passenger carbon emissions. She also took to the stage with her favourite prop - her now‑infamous “jar of carbon”: a glass jar filled with soot to represent one kilo of CO₂ in powder form. This striking visual helped the audience grasp the scale of emissions per seat on a typical flight, turning an abstract number like “100 kilos of CO₂” into something tangible and unforgettable.